Frequently Asked Questions
A note for Realtors reading this FAQ
Some of the questions under our FAQ include expanded explanations and practical content ideas designed specifically for Realtors who want to educate clients, build trust, and market themselves more effectively.
If you’re an agent looking for ways to explain your value, improve your online presence, or turn listings and media into lead-generating content, be sure to scroll to the bottom of this FAQ. You’ll find strategy-focused insights and examples you can adapt directly into your marketing.
-
We're a full-service, family-owned, Panama City Beach-based media company specializing in real estate. We are huge believers in customer service and in building long-term relationships. We will always do our best to support your real estate business in any way we can!
-
The main services we offer are photos, videos, drone photos, 3D virtual tours, floor plans, twilights, and corporate headshots. We also offer virtual staging and decluttering, as well as property websites and more!
-
Our normal schedule for photoshoots is Monday - Friday, 9 am - 4 pm. However, if you need something earlier in the morning, later in the evening, or on a weekend, don't hesitate to ask!
Book Now*times may vary during the winter due to shortened daylight hours.
-
We respond to all emails and DMs by the end of each day, and we do our best to be timely with returning phone calls. That said, the quickest way to get ahold of us is by text.
-
The easiest way to book an appointment is to fill out our online booking form. This will allow you to see our availability and choose an appointment time that works for you and your sellers. You'll receive a confirmation once an appointment is booked.
If you prefer to call, text, email, or DM us, feel free to do that as well!
-
Most photo appointments take under an hour, and most bundle appointments take under two hours.
It depends largely on how big the house is, the specific services you ordered, and how well the house was prepped before we arrive.
We build in a 10-15 minute buffer to help prep the house a little bit at the beginning of the appointment (if needed).
-
We understand real estate is fast-paced. So we always aim to be quick and efficient. Our standard turnaround times are:
Photos & Drone Photos: 24 hours
Floor plans & 3D Tours: 24-36 hours
Video: 24-48 hours
Listings shot on Saturday and Sunday are normally delivered by Monday morning. But if you're planning to go live over the weekend, just let us know and we'll send them within 24 hours.
We're here to support your business!
-
Full payment is due at time of booking.
-
We service all of the Florida Panhandle, from Pensacola to Tallahassee.
Travel charges may apply and are calculated by our online system at the time of booking. -
We are happy to accommodate, though travel charges may apply.
Just reach out to us via text or phone call and we’ll be happy to discuss.
850-919-2297
-
We understand stuff comes up and sellers happen. So we do not charge cancellation or rescheduling fees if notice is given within 24 hours of the scheduled appointment.
Call us to reschedule: 850-919-2297
or reschedule online -
-
You can pay online via our website when you book.
If booking via phone, email, text, or DM, we will send you the invoice once the appointment is booked.
We accept square, Venmo, and bank transfer.
-
We email the links to preview and download your media once completed.
We also offer text notifications. So if you’d like to receive a text when your photos are complete, let us know and we’ll sign you up.
-
By charging by the square foot, we ensure we capture the full property.
You aren’t limited by how many photos will fit in a package, we deliver as many photos that the property requires.
Each property is unique, so we treat them as such! -
Absolutely! We want to ensure you’re happy with the product.
So if you would rather have a set number of photos delivered, then we will be happy to create custom packages for you. Please be sure to note any specific angles you would like in the notes when booking. If we have to make an additional trip to the property because we didn’t deliver the angle you wanted, then an additional trip charge may apply. -
We do our best to capture each property to showcase its best potential. We understand that everyone’s tastes are different. So if you prefer a particular shot or angle, please be sure to note it when booking online.
-
Listing photos are typically used to sell a property once.
In contrast, vacation rental photos are used continuously over years as marketing tools, highlighting not just space but an entire vacation experience.
-
Licensing is like a "permission slip" for using photos.
For listing photos (those used to sell a house), the license is typically short-term. You only need to use the photos until the property is sold. Once it's off the market, the photos have served their purpose.
On the other hand, Short Term Rental/AirBnB photo licenses last much longer. These photos are crucial marketing tools used repeatedly to attract new guests year after year.
Think of it as a longer-term "permission slip" because the photos will be in use for a more extended period. This extended use is why the license for Short Term Rental/AirBnB photos often costs more. It's ensuring you have the right to use those images to promote your rental for years to come.
Core Questions
-
A real estate agent:
Holds an active real estate license issued by a state.
Can represent buyers, sellers, landlords, and tenants in real estate transactions.
Must follow state law and regulations, but is not automatically bound to NAR’s Code of Ethics.
A Realtor:
Is a licensed real estate agent or broker who has joined the National Association of Realtors via a local Realtor association.
Agrees to follow NAR’s Code of Ethics, pay dues, and use the REALTOR trademark according to strict rules.
Can market the “Realtor” label as a trust signal, emphasizing ethics, professionalism, and consumer protection.
For your content:
Film a 30–45 second selfie video: “Agent vs. Realtor in plain English,” ending with “Here’s how that protects you when you buy or sell.”
Create a 4–5 slide carousel: Slide 1 “Agent vs. Realtor,” Slides 2–3 simple differences, Slide 4 “Message me if you want someone held to a higher standard.”
-
Key benefits sellers care about:
Pricing and preparation
Data‑driven pricing based on comparable sales and local absorption rates.
Guidance on repairs, staging, and timing to maximize sale price.
Marketing and exposure
Professional photos and media, MLS exposure, syndication to portals, plus social and email marketing.
Network access: other agents, past clients, and buyer pipelines.
Negotiation and risk reduction
Skilled negotiation on price, repairs, and contingencies.
Contract management, disclosures, and timeline control to reduce legal/financial mistakes.
For your content:
Before/after reel: show a basic DIY listing vs. a professionally marketed one you handled, with on‑screen text like “Same house, different strategy. Here’s what professional representation does.”
Story series: “Selling in 60 Seconds” where each slide is one benefit (pricing, marketing, negotiation) plus a quick real‑life example.
-
High‑level themes (not legal wording):
Duties to clients and customers
Put clients’ interests ahead of their own, while treating all parties honestly.
Maintain confidentiality, be truthful in advertising, and avoid misrepresentation.
Duties to the public
Provide competent service, avoid discrimination, and present accurate information.
Be honest in advertising, marketing, and public statements.
Duties to other Realtors
Cooperate where it is in clients’ best interests, avoid unfair competition, and respect exclusive relationships and compensation agreements.
For your content:
“My Promise to You” reel: you on camera listing 3–5 ethical promises in consumer language, then pin it to your profile.
Graphic series: weekly post where each tile translates one ethical duty into real‑world client benefit (e.g., “I tell you the truth about your home’s value, even if it’s awkward”).
-
Practical steps a consumer would use (that you can teach Realtors to optimize for):
Online presence
Search “[city] Realtor” and check who appears repeatedly in Google, Maps, and major portals.
Look for strong reviews, completed transactions, and consistent branding.
Community visibility
Agents who regularly sponsor local events, produce hyper‑local content, or host community workshops.
Professional referrals
Recommendations from lenders, attorneys, inspectors, and past clients.
For your content:
Educational reel: “How to choose the right agent in [your city],” with 3 checks buyers/sellers should use (reviews, marketing, communication).
Checklist carousel: “5 things to look for in a listing agent” with the last slide: “Save this and interview me with these questions.”
-
Common patterns (always subject to local norms and brokerage rules):
Listing side
A total commission (often a percentage of sale price) agreed to in the listing contract.
The listing broker typically shares part of that commission with the buyer’s broker.
Buyer side
Buyers may sign a buyer representation agreement specifying how their agent is paid.
The buyer’s side may be paid via the listing offer of compensation, a buyer‑paid fee, or some combination.
Variants
Flat fee or limited‑service options.
Tiered packages with different marketing levels.
For your content:
“Where does my commission go?” explainer reel with budget pie chart overlays: media, ads, staging help, negotiation time.
FAQ graphic: “3 common myths about commissions” with a clear explanation geared to sellers.
-
A simple USP formula you can teach:
“I help [specific type of client] in [specific area] achieve [specific outcome] by [distinctive method/experience].”
Examples:
“I help first‑time buyers in Panama City get under contract in competitive neighborhoods by combining off‑market search strategies with data‑driven offer analysis.”
“I help coastal sellers maximize their sale price with pre‑listing prep, pro media, and targeted digital marketing to out‑of‑state buyers.”
For your content:
Pinned intro video: you state “I help [who] in [where] do [what] by [how],” then show quick clips of listings and clients.
“Why clients choose me” carousel using 3–4 short testimonials, each captioned with your USP in everyday language.
-
Depends on market, but good starting segments:
By life stage
First‑time buyers.
Move‑up families (needing more space or better schools).
Downsizers/empty nesters.
Military/relocation clients (very relevant in many Florida markets).
By property type or geography
Beach condos, vacation rentals, or “second‑home” buyers.
Specific neighborhoods or price bands where turnover is high.
For your content:
Niche‑focused series: “First‑Time Buyer Fridays” or “Downsizer Wednesdays,” each episode answering one specific question for that group.
Map graphic: highlight your main area or property type and caption: “If you live/own here, I’m the person you call before you make a move.”
-
Patterns seen across high‑performing agents:
Short‑form vertical video
15–60 second reels/shorts with hooks like “3 mistakes first‑time buyers make in [city]” or “This or That: Beach condo vs. single family.”
Hyper‑local content
Neighborhood tours, “day in the life,” new business spotlights, and local market updates.
Proof and social proof
Just‑listed/just‑sold breakdowns that teach, not brag.
Client testimonial clips and “offer accepted” stories showing specific challenges solved.
For your content:
Meta‑content reel: “These are the 3 types of posts my actual clients respond to the most,” then show examples (tips, stories, listings) with subtle CTAs.
Poll in Stories: ask followers if they prefer quick tips, behind‑the‑scenes, or listing tours, then follow with content that matches the winning choice.
-
Key pages and elements:
Core structure
Home (clear USP and call‑to‑action)
Search/featured listings.
“Buy” and “Sell” pages (each with tailored content and CTAs).
About (with strong personal positioning and story).
Contact/appointment booking.
Conversion elements
Clear CTAs (“Book a consult,” “Get your home value,” “See homes under $X”).
Simple forms (name, email, phone, “where are you in the process?”).
Trust elements: testimonials, reviews, sold map, media gallery.
UX basics
Mobile‑optimized, fast loading, clear navigation, prominent property search or “start here” guides.
For your content:
Screen‑record tour: walk through your own site and say, “Here’s how to use my site to see new listings, get your home value, and book a call.”
Before/after post: old website screenshot vs. new, with captions explaining what you changed to make it easier for buyers/sellers to get help.
-
Think in terms of 2–3 core sequences:
New buyer lead sequence
Welcome + what to expect.
“How to get ready to buy” guide.
Neighborhood highlights and sample listings.
Mortgage and funding basics.
New seller lead sequence
“What your home could sell for” positioning.
Staging and prep tips (with your media examples).
Marketing plan breakdown with timelines.
Case studies: “How we sold X in Y days.”
Long‑term nurture
Monthly market update.
Home care/maintenance tips.
Local events, tax reminders, and value‑add education.
For your content:
Teaser reel: “Here’s what’s inside this month’s email: X, Y, Z. Comment ‘newsletter’ if you want it.”
“Inbox preview” carousel: blur names, screenshot part of your email (like a market chart or tip), and invite people to join the list.
-
Services generally reported as high‑ROI:
Wide‑angle, professional photography as the non‑negotiable foundation.
Short‑form listing videos for social platforms (reels/shorts).
3D tours or virtual walk‑throughs for out‑of‑area buyers.
Floor plans and site plans (buyers and appraisers love them).
Property‑specific landing pages with lead forms.
For your content:
“Marketing breakdown” reel for a sold listing: overlay each asset used (photos, video, 3D, floor plan) with text: “This is what we did and here’s what happened.”
Before/after campaign post: compare an older listing with minimal media vs. your upgraded one of the same property or type, tied to showings and offers.
-
Rules of thumb (varies widely by market and volume):
Solo agents with a few listings per year
Per‑listing: a few hundred dollars for photos and basic video, scaling up with price point.
Monthly marketing: a few hundred dollars minimum for content, ads, and media.
High‑volume or team leaders
More consistent budget: a fixed monthly retainer for media + ad spend, often a set percentage of GCI (gross commission income) devoted to marketing.
For your content:
“What I invest to sell your home” breakdown: simple bar chart or stacked graphic explaining media, ads, staging, etc.
Short video: “If I were selling my own house, here’s exactly what I’d spend on marketing and why.”
-
Useful KPIs your media can plug into:
Top of funnel
Impressions and reach on listing media.
Click‑through rate from social/ads to listing pages.
Middle of funnel
Website time‑on‑page and scroll depth.
Leads generated per listing or per campaign.
Bottom of funnel
Appointment set rate per lead source.
Signed agreements and closed deals per channel.
For your content:
Monthly “behind the scenes” reel: blurred dashboard showing views, leads, showings, and a quick voiceover explaining how you adjust strategy.
Story series: poll followers on what they care about (speed vs. price vs. convenience), then share how you track those outcomes.
-
Principles agents care about:
Coverage and clarity
Full, coherent story: exterior, main living areas, kitchen, primary suite, key secondary rooms, yard, and amenities.
Proper composition and accurate representation of size and light.
Feature‑highlight images
Emphasis on unique selling points: views, pools, outdoor living, custom kitchens, home offices, proximity to the beach, etc.
Emotional resonance
Lifestyle shots (e.g., evening patio, cozy living room, community pool) that help buyers imagine life there.
For your content:
Side‑by‑side carousel: poor phone photos vs. professional shots of similar scenes with captions “Which one would you click on first?”
Reel walking through a photo set: pause on key images and explain what each one helps buyers understand or feel.
-
General trends:
Higher online engagement
Buyers spend more time on listings with immersive tours.
Out‑of‑area buyers can “tour” remotely and shortlist homes without physical visits.
Better‑qualified showings
In‑person showings are often more serious, because casual buyers have already filtered properties using the tour.
Potential for faster and stronger offers
Remote buyers may make early offers contingent on later walkthroughs.
Sellers appreciate fewer but more qualified showings, which Realtors can use to win listings.
For your content:
Screen‑record tour: show a 3D tour of one of your listings while narrating how it helped out‑of‑town buyers act quickly.
Testimonial reel: stitch a client clip talking about “touring from their couch” with b‑roll of the 3D experience.
Personal Brand
-
Specialize and say it clearly
Choose a niche: property type, price range, area, or client type.
State it in your tagline, bio, and all media.
Show your process, not just your results
Behind‑the‑scenes of prep, marketing, and negotiation.
Before/after media stories of listings you transformed.
For your content:
“Day in the life” vlog: show your actual work behind the scenes (prep, calls, showings, negotiations), not just sold graphics.
“What I do differently” carousel: each slide highlights a specific action you take for clients that most agents skip.
-
Brand message elements
Who you serve, what outcome you provide, how you work, and what you value.
Visual alignment
If your message is “calm, detail‑obsessed guide,” your visuals should be clean, composed, and polished.
If your message is “high‑energy negotiator and marketer,” use dynamic angles, fast‑paced edits, and bold colors in your content.
For your content:
Brand shoot recap reel: show clips from your branding photo/video day and overlay your core message (“calm guide,” “data‑driven strategist,” etc.).
Photo grid post: 9‑square collage of your new brand photos with a caption that tells your story and who you serve best.
-
On‑camera
Best for building trust quickly; good for confident speakers.
Voice‑over + b‑roll
Great for agents who are camera‑shy but can speak well; your footage carries the visuals.
Photos only
Works for brand polish (website, profiles), but usually needs to be supplemented with at least some video to compete.
For your content:
Test content reel: splice three mini segments—one talking head, one voice‑over b‑roll, one photo‑only post—and ask viewers which felt clearest/helpful.
“First meet” video: your face talking directly to camera, as if the viewer is a new buyer/seller sitting across from you at a coffee shop.
Listing Marketing
-
Common stack, scaled by price point:
Essentials
Pro photos, basic floor plan, simple walk‑through or slideshow video.
Enhanced
Drone photos, vertical videos for social, more advanced editing.
Premium
Full cinematic video, 3D or virtual tour, detailed floor/site plans, lifestyle b‑roll, neighborhood highlights.
For your content:
Checklist reel: “Bare minimum vs. Standard vs. Premium” with quick examples of photos, video, drone, 3D, and floor plans.
Story highlight: “How I market your home” with saved clips of each asset type for future sellers to tap through.
-
Examples:
Entry‑level homes
Photos + floor plan + short social video often enough.
Mid‑range family homes
Add drone (if lot or location matters) and 3D tours.
Luxury, waterfront, unique or remote properties
Full media suite: cinematic video, drone, 3D, lifestyle content, property site.
For your content:
“Worth it?” mini‑series: each episode focuses on one upgrade, shows examples, and explains when you recommend it for sellers.
Carousel with real examples: side‑by‑side of twilight vs. daytime, staged vs. vacant, annotated with “When I suggest this to sellers.”
-
Repurposing ideas:
Social media
Reels, carousels, and YouTube shorts.
Owned media
Website featured listing pages and blog posts.
Offline and other channels
Postcards, brochures, listing presentations
Google Business Profile posts and YouTube playlists.
For your content:
Repurposing reel: show the same photos appearing in MLS, Instagram, YouTube, postcards, and email, with captions: “One shoot, many ways I reach buyers.”
Story sequence: walk through creating a postcard, a social post, and an email using a single listing’s media.
Social Media and Content
-
Simple weekly mix:
1–2 educational posts (how‑tos, myths, timelines).
1 market update (short, local stat plus commentary).
1–2 property posts (new, coming soon, or just sold).
1 personal/human post (story, community, lifestyle).
For your content:
Weekly “Buyer Question of the Week” and “Seller Question of the Week” reels, each under 30 seconds with a simple CTA: “DM me your situation.”
Sunday “Next week in real estate” story: quick preview of upcoming content and listings to keep followers tuning in.
-
From one shoot, create:
Vertical walkthrough reel.
“3 things buyers love about this home” clip.
Before/after or transformation carousel.
Neighborhood snapshot video.
Market tip illustrated with listing visuals.
For your content:
Content batch reel: film yourself at your computer cutting listing photos into multiple posts; overlay text: “1 shoot → 10 posts” and list the post types.
Calendar carousel: monthly calendar where each day uses a different angle from the same listing (kitchen focus, neighborhood focus, pricing lesson).
-
Guidelines:
Hooks
Start with “Did you know…”, “3 mistakes…”, “Everyone asks me…”, or a shocking stat.
Captions
Short, direct, with 1 key insight and 1 simple call‑to‑action.
Common CTAs
“Comment ‘guide’ for the checklist.”
“DM me ‘buy’ if you want this neighborhood report.”
“Click the link in bio to see all photos and 3D tour.”
For your content:
“Same topic, different platform” video: share a buyer tip once each for Instagram, TikTok, YouTube Shorts, etc., adjusting the hook and CTA, then show all four versions in one reel.
Hook‑only reel: you rapid‑fire 10 hooks (“Thinking about selling in 2025? Watch this.”) so viewers hear your style and get curious enough to follow.
Lead Generation and Conversion
-
Clear next step
Always point to a guide, quiz, home‑value form, or consult link.
Qualifying questions
Ask basic timing and readiness questions to sort casual viewers from hot leads.
For your content:
“What to do if you like one of my posts” reel: tell viewers exactly how to reach out (comment a keyword, DM, link in bio) and what happens next.
Screenshot carousel: blur client names and show real DMs that started from a post, plus a caption about how those turned into showings or closings.
-
Examples:
“Get a list of homes like this” landing page.
“What would your home sell for?” valuation page.
Neighborhood guide downloads.
“First‑time buyer checklist” or “Sell in 60 days” guide.
For your content:
Promo reel for each lead magnet: e.g., walking in a neighborhood while talking about your “Neighborhood Guide,” then inviting viewers to grab it via link in bio.
Story with question sticker: ask “Want my [first‑time buyer checklist / home‑value guide]?” and DM the resource link to everyone who responds.
-
Simple stack:
Immediate response
Text or email acknowledging the inquiry and offering a quick win (e.g., a resource).
Short automated sequence
3–5 messages over a week that provide value and ask discovery questions.
Ongoing nurture
Weekly or monthly emails and occasional check‑in texts.
For your content:
“Follow‑up in real time” vlog: blur names and show yourself responding to a new lead, explaining each step of your process in captions.
Script post: share a short text/DM template you actually send (sanitized), so prospects see that if they message you, they’ll get a human, not spam.
Strategy and Results
-
Ask:
Did the listing get more views and saves vs. similar ones?
Was time on market shorter than area average?
Did sellers mention the media as a reason they chose the agent?
Did buyers or other agents comment positively on the media?
For your content:
Quarterly “Listing results” reel: highlight several homes, each with a quick “media used → showings → days on market → offers” overlay.
Chart carousel: simple before/after graphs showing how your media or strategy improved time‑on‑market or offer strength compared to previous years.
-
Example:
Weekly
Batch shoot or order media for current listings.
Schedule 3–5 posts.
Spend 30–60 minutes on DMs and comments.
Monthly
Send a market update email.
Film 2–4 evergreen educational videos.
Review metrics (leads, appointments, deals).
For your content:
Timelapse vlog: show a single “marketing morning” where you batch content, schedule posts, and answer DMs, with on‑screen labels for each task.
Checklist graphic: “My 2‑Hour Weekly Marketing Routine” that buyers and sellers can see you consistently commit to.
-
Usually outsourced:
Listing photography, videography, drone, and 3D.
Editing, virtual staging, floor plans.
Template design for social posts, brochures, and listing presentations.
Usually handled by the agent/team:
Client relationships and negotiations.
On‑camera presence and local expertise content.
Lead follow‑up and database nurturing.
For your content:
Split‑screen reel: left side shows a pro shooting/editing your listing, right side shows you in appointments and showings, captioned “This is how I free my time to focus on you.”
Carousel titled “What I do vs. what my media team does,” highlighting how clients benefit when you’re not stuck behind a camera or editing timeline.